Technical services

Is your product documentation Let Side Down?

Look at any magazine, industry e-newsletters or web site and they will continue to find evidence for the use of dollars in the hunt for the next sale. ) Even in the economic downturn, (or perhaps because of an economic downturn, it still seems the manufacturers are willing to work for almost any length to get word about their company and extol the virtues of their products go.

In today's world of user-friendly and great freedom of social media tools, it is understandable that this trend will continue. In a relatively short time with relatively low costs, large and small manufacturers can claim on their web-games and creating a new, forward-facing identity and commitment to customers with an entirely new approach. Manufacturers across the country and the world suddenly become experts in the brave new world of social media. Use Facebook, Twitter and YouTube banned during working hours, now they are almost an obligation.

And let us not forget the traditional methods of marketing, purchasing, including full Marcomm various initiatives, and ad in these newspapers and / or banner space in e-newsletters, websites, trade and the like.

But do you define your strategy as a producer, always disseminate information about your products, putting it into a large, common set of costs and efforts to generate leads and leads and sales.

But what happens after the sale? Have you thought about your product down to the Documentation page? Or worse, your product documentation to prevent a sale?

For consideration:

Given all the time and energy on creating a brand that is involved and go right to your customers, your product documentation to support the opinion of your brand? If photocopied luster of your world-class marketing campaign is supported by a GRUMPY binder leaves you jaded lovingly calls "manually"? At the very least, stop and think about what kind of impression on your customers your documentation after the sale.

Use your product documentation for the sale to sell? If your product consumables, spare parts or optional upgrade is required, you should. From the right contact information for service reps to get detailed information about the benefits of genuine OEM consumables to manuals, spare parts, it is always worth the manufacturer to ensure that you take advantage of this opportunity to provide the additional revenue to do. Provide product or process-specific training for the customer? Why is not this kind of information in the product documentation as well?

Is your product documentation available online? Many people use the availability and quality of product documentation as a factor in their purchasing decisions. Are you on the net, and if not today, you would have no objection against it available online as it looks today? Could another reason why your customers choose to buy from you. Even if you are sure a lot of custom equipment, may be worth creating a "public" trial and available to help potential customers a sample of your products and world-class.

Take a look at your competitor's product documentation. If they are comparable? What is it you have a better job and to do things, what do you mean a better job? Next time your boss asks you to sit on a marketing strategy session, it would be worth your time to list, or have handy a few examples.

Technical documentation is often overlooked or dismissed as a necessary evil, but it can also play an important role to play as anyone else in your marketing strategy textbook. Do not make the mistake of doing it, let you down.